Privacy Policy

Last Updated: August 4, 2025

1. Introduction

By using Zytiva, you agree to the terms of this Privacy Policy. If you have any questions or concerns, please contact us through the information provided below.

2. Information We Collect

Information You Provide Voluntarily
We may collect personal information that you provide when:

  • Registering on our website.
  • Subscribing to newsletters.
  • Participating in surveys, contests, or promotions.

Information Collected Automatically
We also automatically collect certain data through cookies and third-party tracking technologies, including:

  • IP address
  • Browser type and version
  • Operating system
  • Pages visited and time spent on the site
  • Referring URLs
  • Device information
  • Interaction data with advertisements or content

Third-Party Services and Google Technologies
We use third-party services, including Google tools, that may collect data directly from your browser. These services include, but are not limited to:

  • Google Analytics (for traffic analysis and performance tracking)
  • Google AdSense and Google Ad Manager (for delivering targeted and non-targeted advertisements)

These services may collect user data via cookies, web beacons, and other tracking technologies to deliver personalized advertising and analyze user interactions.

3. How We Use Your Information

We use your data to:

  • Provide, operate, and improve our services and content
  • Customize your experience based on usage behavior and preferences
  • Send updates, newsletters, and relevant marketing content
  • Conduct analytics and performance measurement
  • Serve personalized or contextual ads in collaboration with certified advertising networks

4. Sharing Your Information

We do not sell your personal information. We may share it only:

  • With trusted service providers operating under confidentiality agreements
  • When required by law or legal process
  • With your prior consent
  • With advertising platforms (such as Google) for the purposes of ad delivery and analytics, in compliance with applicable privacy regulations

5. Data Security

We implement robust technical and organizational security measures including:

  • HTTPS encryption
  • Access control mechanisms
  • Regular security monitoring and audits

However, no online platform is 100% secure. We recommend using strong passwords and taking standard precautions when using the internet.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Recognize returning visitors
  • Improve site performance
  • Understand user behavior
  • Deliver relevant advertisements

Google Cookies may be used to personalize ads (if you have allowed such personalization via Google). You can manage ad personalization and opt-out options via Google’s Ad Settings.

You may disable cookies in your browser settings. However, doing so may limit the functionality of our services.

Please refer to our [Cookie Policy] for more detailed information.

7. Your Rights

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal data
  • Withdraw consent to data processing
  • Restrict or object to specific uses of your data
  • File a complaint with a data protection authority

To exercise your rights, contact us via the form available on our website.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any significant changes will be posted on this page with the revised “Last Updated” date. We recommend reviewing it regularly.

9. Contact Us

For any questions or to exercise your data rights, please use the contact form available on our website.